Many, many articles are written on social media and social media marketing. How you should do it personally, how you should do it as a company, trends, what is hot etc. And social media like Twitter and LinkedIn are used to spread the links. As an online professional interested in consumer behavior, social media is of special interest to me and I try to keep track of the publications. For my own and for your use, I’ve gathered some here and added a short summary, so you can easily see if it’s relevant for you. I will keep this list up to date by keeping only the most recent and relevant links.
- Trends
- Strategies
- Tips and Tricks
- Measurement of success
- Social media feedback, frustrations and observations
- Live tweets on social media
If you feel something recent and relevant is missing, please let me know by leaving a response below.
Social media trends
This story helps to put the hype around social media in perspective. Social media is not new, and has been here for over 30 years. What is perhaps new, is the social media revolution in the first 10 years of this century.
Social media strategies
Presentation on slideshare, about the way Nokia approaches social media: Move from big bang campaigns to continuous engagements, from transactional to relationship and now experiential marketing and a social media policy.
Social media tips and tricks
Not related to recruitement only, this blogpost provides 11 basic but very good things for companies to take into account when contributing to social media.
Social media measurement of success
Social media feedback, frustrations and observations
This category of links is perhaps a bit weird. Not much is being published and shared about less positive experiences with social media tools. However, these are probably the stories that can lead us to true insight.
With a slight tone of frustration, this interesting post states that some companies are ruining the social media experience by just trying to sell and gain information from consumers and not contributing with interesting information themselves.
Live tweets on “social media” and “socialmedia”
And of course more and more is published every day:
With this overview I do not try to be complete, as that would be impossible and remove the purpose of this summarizing overview. However, if you feel something recent and relevant is missing, please let me know by leaving a response below.