Last week I enjoyed a perfect holiday in Taiwan. We encountered nice weather, nice people, and nice landscapes. For a two day trip to a national park we took a train. Expecting a typical Asian train as you (used to?) see them in the movies, so prepared for the worse, Taiwan again brought me a very good experience. Used to the Dutch trains with uncomfortable chairs with very limited leg space, if there is actually a seat available, I considered that the fact that Taiwanese people on average are less tall than Dutch people would not benefit me. I was pleasantly surprised » More: Small seats for tall people
Posts Tagged ‘image’
The Dutch super market chain Albert Heijn actively follows the “health” trend by selling healthy snacks. I recently bought a bag of Parisian carrots and a black berry smoothie in the AH to Go at a Dutch train station. The following train ride gave me some time and opportunity to have a look at the packaging of the smoothie. Although I would expect the healthy product to radiate optimism and good feeling, I was surprised to see the image on the right.
The image shows a description of what kinds of fruit are in the smoothie and next to it some very unhappy fruits! One seems to be drowning, shouting “help!!!”. The other is coughing (“uche uche!”). Not really what I would like to accociate with the food I consume… This could be an attempt to make the packaging less boring or even funny, but I fail to see how exactly. The rest of the packaging does not communicate anything funny and is indeed boring. I would like to know the impact of these cartoons on the overall image of the product. Do people find it funny? Do they feel happy about consuming fruit that was ‘sacrificed’ for their smoothie? (Is that the reason the fruits are screaming?) Do consumers accociate the product with (un)healthiness? And more in general: is it wise to associate products with negative expressions?