A few days ago Fast Company published a story about ‘Evernote CEO Phil Libin’s 3 Steps to “Freemium” Success‘, which he achieved with his company and service Evernote. The Freemium business model is based on providing free basic services and earning money from users opting to pay for additional features. The competitive advantage is in price. A free product cannot be beaten (on price) by an even cheaper product. The article presents 3 success factors and from the text a few preconditions can be distilled: » More: How the ‘Freemium’ business model leads to success
- Random quote“The thing he realised about the windows was this: because they had been converted into openable windows after they had first been designed to be impregnable, they were, in fact, much less secure than if they had been designed as openable windows in the first place.”
by Douglas Adams in 'Mostly Harmless' (1992)
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