In the last few days I had my first experiences with Tiger Airways, a low budget airline operating from Singapore. And the experience was good. The ticket to Singapore was quite cheap, considering that we bought it one day before. The process of buying a ticket was not that excellent, but still OK. Like other cheap airlines they add extra cost for about everything that is optional: for bringing (any) luggage, for choosing a seat in advance and for an option to do online checking later. In the plane all catering is optional and therefore has a price. However, if there is anything annoying about buying cheap tickets, it’s the disappointment at the end of the process when they add the fuel and airport tax » More: The value of a first experience
Posts Tagged ‘marketing’
Hong Kong television station Pearl showed an insightful lecture by a J Walter Thompson consultant about marketing in China. Most important lessons: traditional marketing principles don’t work and don’t listen too much to Chinese experts.
Here’s his list of “10 commandments”, as he called it, which I enriched with some examples:
- Don’t take your CEO to dinner in a rich neighborhood of Shanghai » More: 10 things not to do when dealing with China